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Citizen brands :

by Willmott, Michael, Published by : Wiley, (Chichester ; | New York :) Physical details: xi, 260 p. : ill. ; 24 cm. ISBN:0471492124.

Subject(s): Social responsibility of business. | Brand name products. | Product management.

Year: 2001

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Books	MESMC Library Commerce & Management	Non-fiction	658.827 WIL/C (Browse shelf)	Available		047428

Includes bibliographical references (p. [237]-250) and index.

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